I have a request to be able to re-label a report filter in the same way that you can re-label a field on a report. The specific use case:

For Scorecard 2.0 (particularly Mass Edit reports) There are two fields that you can use as a lookup into the CSM field. 

"CSM"
"SFDC User ID"

If you use CSM, you get two options:

CSM = (Current User, All Users)
SFDC User ID = (Current User, All Users, Other User -name-)

To prevent confusion they would like to be able to re-label the SFDC User ID filter to say "CSM" for that particular report/dashboard. It is confusing to the users to know they have to select a user id field than an easily recognizable "csm".