- Allow CSM's to see what common topics are mentioned at the company level in surveys
- Allow CTA's to be created off of certain topics being mentioned in free form text
- Example: 5 or more mentions of slow support response times create CTA to address support model for client
- Allow Gainsight PX to target user by Persona and Surevey Response category to offer relevant content
- Example: Frequent mentions of sloe support in survey responses trigger PX to target visitors with support related information/training
Adding Natural Language Processing to survey responses to categorize free text into topics at Company and User level.
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