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Hello all,

90-95% of the community users are visitors who read the community content and then leave again:

  • However, we know from surveys on our current community that 38% of these say that community content helped them.
  • However, this positive feedback is not reflected in the content, as only logged-in users can interact with the content.
  • Therefore, we are limited to only a fraction of users for validating content
  • in internally demonstrating community value

Therefore I suggest:

  • create an option to allow "public action", i.e. non-logged-in users can perform some low level activities.
  • Examples that a community manager can allow for "public action" are “liking”, marking as “helpful” or sending a “Thank you-Badge”, etc. without having to have a community profile.

Why does it work

  1. Removes the entry barrier,
  2. creates a powerful incentive for the active people (multiplied incoming points and thank yous – strenghening the reputation of active users and powering their egos)
  3. High-volume feedback on content allows identifying important content more quickly e.g. in search, widgets, but also for other teams.
  4. Through high-volume input helps Community Managers demonstrate community ROI for non-logged in users.

Cheers,
Florian

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