I'd love to get a discussion going on the types of standard, OTB tokens Gainsight could add to give value to creating names or comments.  One thing I can think of a "Today()" type token, where you could enter in the rule run date into the name of the CTA:

• No Contact with customer in last 60 days as of "Today()"
  
• Please post chatter update on project, week ending "Today() +7"

Anyone else have some standard tokens that aren't necessarily things you can easily add to the SHOW field?