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manmeet_dosanjh
Helper ⭐️
July 27, 2017

Link CTA to Opportunity in SFDC (So that the "Related To" field references the Opp)

  • July 27, 2017
  • 12 replies
  • 293 views
We would love the ability to link a CTA that is created in Gainsight to the Opportunity in Salesforce. Currently, the only option is for the Opp to be linked to the CTA and have it only appear in Gainsight (and not in SFDC). 

The use case is:

When a CSM creates a CTA in Cockpit and logs a task, that does sync to Salesforce and appears in the Activities section, which is great. However, the issue is that the log in SFDC shows that the "Related To" field is whatever that CTAs name was. Instead, we would want that field to be synced to the correct opportunity in SFDC.

So, for example, a CTA was created with a name of  'Opt Out Tomorrow'. The activity/task would be logged in SFDC with the "Related To" field = 'Opt Out Tomorrow'. However, there is no way to tell what opportunity within the account this is for. If, there was a way to sync this to the correct opp, so for this example, the "Related To" fieldin SFDC would reference the opportunity of "Renewal 1". 

We need this because our company works out of the Opportunity page and it would be a great benefit for everyone to be able to associate these tasks to specific opps. This is due to our opps being yearly renewals and we want the ability to consolidate on an annual basis. This would allow for better tracking of CSM activities and lead to a higher adoption rate. 

I have not been able to figure out a way to do this yet. Would love some help!

    12 replies

    john_nunziati
    Contributor ⭐️⭐️
    March 7, 2018
    Really interesting thread. Could the same infrastructure/rules be used to create [i]new [i]opportunities from a CTA?

    The use case is that the CSM sees an Upsell opportunity with an existing account, creates a CTA for a CS-qualified lead, and the specific type/reason used for that CTA is picked up by a rule that creates a new Opportunity in SFDC. Once the Opportunity moves to a certain stage (Qualified), the CTA is Closed Success. 

    Does anyone have experience with this or know if this would be possible? 
    manu_mittal
    Gainsight Employee ⭐️
    Gainsight Employee ⭐️
    March 7, 2018
    Hi John,

    We could definitely have Rules Engine do that for us. Or, we could use the 'Linked Objects' functionality to link Opportunities to these expansion CTAs. We'd then be able to, from within the same CTA, either create a new Opportunity record or link one that already exists. Here's a document and a video that might help.

    Thanks!