It is very difficult in email assist to tell the difference between mapped and non-mapped tokens.
They are both grey but the ones with arrows are mapped and the ones without are not mapped.
A couple suggestions would be changing the colors - maybe a red and a green? You could also differently color code the values that manually need to be entered by the user. Additionally, if we could override the label on the admin side to say something more end user friendly, instead of Call to Action -> Relationship Name (end user may not understand what this is and what value it is passing in).