on the Roon-community I just found this nice example on how they automatically speak to all their visitors who are reading through the content.
As with any community, the vast majority using the community are users who are browsing through the page & content without being logged in (>85% - your google visitors). All we know so far is that they come, read and disappear.
The below, however, targets exactly these users plus provides them with a clear benefit message at a point where they are attentive.
I'd think a similar option would be a great addition to the inSided platform to target this group of users who's otherwise very elusive.
