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Taylor Lecky
Contributor ⭐️⭐️
July 5, 2023

How do you measure engagement in your community?

  • July 5, 2023
  • 4 replies
  • 189 views

Hi everyone!

I’d love to hear what metrics you use in weekly reports to show customer engagement in your communities. 

Previously we reported on the amount of comments in a given week/month against our goals but we weren’t finding a ton of value with that metric.

What are you using and do you use the SF integration to track MAC (monthly active customers).

Thanks in advance for any help!

 

4 replies

Suvi Lehtovaara
Helper ⭐️⭐️
July 6, 2023

Hi!

We currently track

  • Peer-to-peer answer rate
  • Average response time
  • Sessions
  • Amounts of comments, questions and topics
  • Engagement rate

We’ve counted the engagement rate simply Amount of posts divided by sessions 😊

https://yhteiso.elisa.fi/
bjoern_schulze
Helper ⭐️⭐️⭐️
July 6, 2023

Adding to Suvi’s list:

  • Comments per topic → the more comments per topic, the more active the interaction on the community
  • Superuser answer rate → how many solutions are provided only by our superusers
DannyPancratz
VIP ⭐️⭐️⭐️⭐️⭐️
July 6, 2023

Here are the metrics I report on monthly and monitor daily/weekly: 

 

Our core use case is a support community, so Q&A is the predominant activity. On top of this, we look at external (non-staff) answer rate as both a measurement of external engagement, but also ROI of community helping us scale through non-staff contributions. 

SMEs = our superuser program. Requires 3+ months of 200+ points, plus 20+ accepted answers. 

The Salesforce integration is key here, as it gives us Visit events for measuring MAU and (my preferred metric) Monthly Recurring Users. MRU cuts out some of the noise of MAU and shows me users who are active on 3+ days within a month, a stronger indicator that they are engaged int eh community; whereas MAU fluctuates based on volume of net new sign ups and other noise. 

FYI: I am no longer active in this community
Alistair FIeld
Expert ⭐️
July 6, 2023

Hi @Taylor Lecky 

Here is an article from our very own @Julian . The two metrics I would point you towards are Aliveness and Responsiveness. They will help you judge the effectiveness of your categorisation and where you can streamline topic creation .

 

 

But also what @DannyPancratz has shown is a gold mine and will get you on the right track. ?

 

The needs of the many, outweigh the needs of the few. 🖖