How to navigate keyword similarity when searching

Hello! I’ve started to experience some issues with searching in my community because of keyword similarity, and I’m hoping to understand all of the options available to me. Recently, my company acquired a new product called “airfocus”, and now any search for “AI” (which is also a very significant topic for us) is dominated by airfocus-related content. I understand based on this documentation that there are quite a few factors that are weighted when displaying search results. My question primarily has to do with keyword match - in this case, I would think that searching only “AI” would be a more accurate, perfect match for our AI-based content that has only “AI” in the title, rather than airfocus-based content which simply contains the characters “ai”. However, this doesn’t seem to be the reality. Do we have any options here? Is there some way to indicate that “AI” is a more precise match for “AI” than “airfocus” is?