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Jef Vanlaer
Jef Vanlaer
Helper ⭐️⭐️⭐️
August 13, 2024
Solved

Ratio registered vs unique Community visitors

  • August 13, 2024
  • 12 replies
  • 194 views

Wondering if we can create some kind of benchmark here: for (mainly) public communities, what is the ratio registered vs. unique users you are seeing?

About 1 month after going live with our Community we see that about 10% of our visitors are registered. How do your numbers compare? Would you expect a change of this number as the Community matures? What would you consider a good number, given that registered users clearly consume more content (page views) and you cannot engage without registering?

    Best answer by revote

    10% is normal ratio. There is common and general 90/9/1 ratio where

    • 90% of visitors just lurks in the background
    • 9% of visitors registers to the community and participates sometimes
    • 1% of visitors registers and participates frequently

    Based on my experiences, this is pretty fixed ratio. Meaning that during the time, ratio remains same.

    But, for some reason, during last months our ratio keep decreasing. It is smaller than 10%.

    EDIT: I presume you compare now registered unique visitors vs. guest unique visitors?

    12 replies

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    jillian.bejtlich
    jillian.bejtlich
    Helper ⭐️
    August 14, 2024

    @revote I have answers… sort of!

    Since the native dashboards don’t give us any good data on referrals, we’re kind of using multiple sources to throw an educated guess out there. From what I can tell, the majority of our traffic (+90%) is from search engines. This makes sense as it’s our strategy. We’re hyperfocused on deflection by being the right knowledge at the right time and right place, and focus a ton of time on improving gaps in search, release readiness, and other proactive or reactive content efforts.

    As for live, @Jef Vanlaer had mentioned “About 1 month after going live” so I wanted to provide a 1:1 metric for him. We went live in September 2023 and public in October 2023, albeit quietly. Fully splashy launch was in January 2024.

      revote
      revote
      VIP ⭐️⭐️⭐️⭐️⭐️
      August 14, 2024

      @revote I have answers… sort of!

      Since the native dashboards don’t give us any good data on referrals, we’re kind of using multiple sources to throw an educated guess out there. From what I can tell, the majority of our traffic (+90%) is from search engines. This makes sense as it’s our strategy. We’re hyperfocused on deflection by being the right knowledge at the right time and right place, and focus a ton of time on improving gaps in search, release readiness, and other proactive or reactive content efforts.

      Thanks. 90%, that´s huge! I havent ever heard about such high number. Nice job with your SEO, impressive 👌

       

      As for live, @Jef Vanlaer had mentioned “About 1 month after going live” so I wanted to provide a 1:1 metric for him. We went live in September 2023 and public in October 2023, albeit quietly. Fully splashy launch was in January 2024.

      Gothcha. Thanks for clarifying. You have birthday there soon 😀

      I think your SEO is so huge, that it decreases your registered unique visitors vs. guest unique visitors -ratio. When you went live ratio was bigger, less traffic from search engines.

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