No easy ways to modify as far as I know. 

And I’m getting out of my technical depth, but maybe there are ways to restyle it via Third Party Scripts or custom CSS, replacing the emojis, changing the background color, etc. But I’m not super optimistic...

Adoption is pretty much non-existent for us too and I’d love to gamify it with points incentives, but there’s no way to do that even with the API because they said they don’t capture which user clicks the Content Helpfulness buttons, just that it happens. (although i’m not sure I entirely believe that based on some things I’ve seen about available data points in the Data Lake feature they’re working on)

Related ideas: 

Without these, I’m considering turning it off all together, because what is the point if no one is using it and there’s no good* way to take action based on it? It’s a minimum viable feature, but not not much more than that.

*sure you can see the votes in the content dashboard and maybe exports of topics. But it’s quite cumbersome and lacks context. When did someone rate it highly/poorly? Was it recently or years ago? Who rated it? What if you want to follow up with them to ask why or for feedback? 

@Daniele Cmty @DannyPancratz  I have changed the icons from the standard look, to instead use some of our own branded icons. This was mainly to be more “on brand”, and not so much with adoption.

I have also removed the middle option, since that one doesn’t give me any insight really.

I can’t say that I’ve seen any increase/ decrease in overall adoption of the buttons since the changes.

(The question is in swedish and translates to “Did the topic help you with your question?”)

Wow, that customisation is really nice @JeppePeppe. 

On the adoption side, I think it’s common to find adoption of these survey buttons to be low at a per-topic level, particularly if looking at community questions and conversations.  It’s a neat feature that comes from the world of knowledge base / FAQ management, where you typically have a high amount of traffic going to a low amount of KB articles.  With enough volume, these ratings are incredibly useful.  But in a community, where we more likely have a (relatively) low amount of traffic going to a high amount of topics, the data is often not so interesting at a per-topic level.  For me, there have always been two takeaways:

1. The Content Helpfulness score as an ‘overall quality indicator’ can be really useful for communities.  This means tallying up all the scores into a single measure for the entire community. You can build content curation efforts around that number and track progress over time, as some of our customers have done very effectively.
2. The Content Helpfulness score is most useful in a KB section when looking at specific topics, and especially if you get a relatively high amount of traffic to those articles.

And as you mention @DannyPancratz, this out-of-the-box feature doesn’t have a ton of flexibility.  There is always the option of turning it off and potentially replacing it with a custom surveying solution to achieve the same thing, but with more options to customise how it functions.