Perspectives from Gainsight

Previously, we explored the importance of defining a default customer 360 view. Now, we delve into - Accessing and updating CRM account records from Gainsight. By seamlessly integrating these two systems, you can optimize data management and empower your teams to make near-real-time updates.Imagine a world where your customer success teams can effortlessly access and update CRM account records directly from the C360. This workflow propels you from the initial phase to medium visibility, enabling efficient and informed decision-making.To create this visibility, leverage Gainsight's powerful connectors, rules engine,

In customer success, it is important to comprehensively understand your customers to ensure personalized and impactful interactions. To embark on the journey towards increasing the customer-facing team's impact, let’s start defining your default customer 360 (C360) views.Imagine having a basic C360 that serves as a centralized hub, organizing key customer data and applications your team utilizes for effective customer management. This workflow allows you to move toward a deeper understanding of your customer's needs, preferences, and pain points.While the initial phase may signify the beginning of a 360 view, its impact is far from insignificant. Organizing vital customer data within the C360 gives you a medium level of visibility, facilitating quick access to information that drives actionable insights. Consider the following

Digital hub serves as a central platform for businesses to connect, engage, and support their customers in the digital realm. It plays a crucial role in driving digital customer success by providing a seamless and personalized customer experience.How does DH enhance DCS? Self-Service Resources and Knowledge Base: By providing a comprehensive knowledge base and self-service resources within the digital hub, customers can find answers to their questions independently.  Product Education and Onboarding: An intuitive digital hub with clear documentation, interactive tutorials, and user-friendly guides facilitates customer onboarding. Quality interactions: Digital Hub can help in reducing cadence by providing a centralize

It’s been said many times before that Chrome is the best browser to use now days for its security, ease of use, and speed. But the real reason I love Gainsight on Chrome is because of the extensions!The most interesting admin in the world!Chrome extensions are small apps that are built to sit on top of Chrome and extend its functionality. They typically serve a small single purpose like ad blocking, password protection, or to easily

“A good first impression can work wonders.”  - J.K. Rowlings. The first experience with your team and product sets the tone for the entire customer journey. This is your chance to provide your first point of value. Do you miss this opportunity? You might be asking “How do I ensure every time an opportunity closes the customer receives a welcome email? That seems like a lot of work for my team.” You’re right. It can be a lot of work for your team if you’re manually triggering each welcome email. One of the first places to start scaling your customer lifecycle is the Welcome experience. Below, I’ve outlined a few things to consider when you begin your welcome email. A step-by-step guide to implementing an automated Welcome Email:

Scenario - If you are having a dedicated team of CSMs (Pooled CS team) responsible for handling the long tail customers or small to medium business, that comprises of 100-400 customers and the CSM to account ratio is 1:50 (approx),What’s your strategy to;track engagement of such customers? maintain contacts hygiene?Let’s brainstorm and share ideas in the comment section below👇🏻

Pulling together a few conversations on automating EBRs to create a different and better experience for your customers that scales.Here’s a Recipe - the key ingredients and steps to define, set up and execute 100% automated EBRs via personalized email w/ embedded reports. This is meant to be a starting point to design what will work for your team and customers.  Do you run Digital EBRs via email today? Or other tools? What do they look like?  What do you wish you had known before you started? Survey Design: Define and design a Gainsight CS survey to capture customer's recent successes, ROI, and priorities.What key information do you need to understand the customer's perception of value? What topics are relevant to the majority of your customers? How can you phrase questions to get quantifiable responses? Example: Your survey

'When strategizing the best way to use Gainsight PX and CS together, it can be difficult to decide where to start. Both Gainsight PX and CS offer a number of benefits to various teams and when putting the two together, the possibilities are endless (and potentially overwhelming)! A suggestion when implementing a PX+CS use case is to first consider your pricing model, or as Jerry Maguire would say, “Show me the money!”  Most SaaS customers generate revenue by charging

📚 Excited to announce the release of my new book! 🎉 "Gainsight: Governance Guide" where I explore two of my professional passions: Customers Success and Data Governance. Get ready to dive into a world of CS that will leave you inspired and enlightened. Join me in this literary adventure, available now on Amazon. #NewBook #customersuccess #datagovernance #csms https://a.co/d/6k8scfk 

Like most best practices, it depends.  You need to figure out which NPS scores matter most and why. Thrilled to say that Admin NPS *is* correlated with GRR.  It’s narrowed over time, but still quite meaningful. This is the reason and the evidence for the Admin/CS Ops Community Programs. We saw the gap in NPS scores, identified root causes and work every quarter to reduce/remove.   

In our monthly meetup group about the CS Ops of Digital-Led Customer Success, we spoke in February 2022 about pooled CSMs being proactive instead of only being able to react to incoming customer questions. Brian LaFaille of Google kicked us off with a presentation and Q&A session.Here is the slide deck. Brian mentioned additional slides about how to actually execute the transition to a pooled CS model, which you can see here.Plus, participants shared some of their takeaways from their breakout room conversations:Working with customer data, and having reliable data, getting it right is often difficult We

Lead generation for upsells, cross-sells and expansions can be very time-consuming and inefficient. There are quite often times when customers don’t realize the additional value they can get from your product or service.By leveraging the power of Gainsight PX and CS, you have the ability to provide customers with tailored, automated, and scalable messaging for when they need to upgrade their contact/s. This has the added benefit of the customer coming to you to discuss pricing. After all, a customer coming to you to buy a product is much more likely to close than you reaching out to the customer.Here’s my #2MinHowTo video on how it all works: This post is part of our #2minHowTo campaign. Make sure to check it out and encourage others to share their expertise! I am

What goes better together than peanut butter and jelly? French fries and ketchup? Ted Lasso and Coach Beard? Nick Mehta and Taylor Swift? Perhaps the best pairing of all is Gainsight PX and CS. Combining PX user analytics with CS Customer Success solutions unlocks a myriad of possibilities to increase customer health, retention and experience overall.   Check out the

Hello - We’re moving our data portal to a new platform that no longer has a means to load usage data into GS. From a health score perspective, we’ll get very limited data - # report executions and # logins (without identifying the user). Brainstorming ideas on how to get a usage score for customer health with limited data and without having a data feed into GS?? The only way to get it in would be manual and that’s not an option. How are you measuring usage of your tools/platforms from a customer health perspective?

In our monthly meetup group about the CS Ops of Digital Customer Success, we spoke in May 2023 about identifying and capturing data. Here’s what we learned!  📝 Note-taking slides from the breakout rooms Learn about these meetups in the future by signing up for the monthly CS Ops Newsletter.

Challenge accepted! @aaronhatton @Sruthimalla !Here is how I use Gainsight as a Director of the CS team  Few things that I focused on: 1. Lack Of Visibility - Reports & Dashboards ( lack of activity, visibility into core KPIs, RC, CI )2. Unexpected Churn - WBR ( Risk Process / Management )3. Scale & Efficiency - C360, Playbooks, Cockpit, TimelineThis is just a glimpse, and excited to get into deep dives as needed.! 

Has anybody created a formal governance model for Gainsight that they'd be willing to share? As we add more Admin users and groups outside of Customer Success into Gainsight it's becoming clear that we need to create a formal governance model/support structure. I've started to create something which I'd share here but it's a .ppt and I can't figure out how to attach a doc? Sorry! Does anybody else have anything they'd be willing to share?

If you do not know how to use Generative AI, you are really missing on something big! How much do you agree with me on the above statement? - I do believe AI can empower admins workflows, optimise CSMs workflows and AI integrated product + Digital Customer Success can do wonders! If you were are Pulse 2023, you might be aware of some of the cool AI driven features that Gainsight will be having in the near future“What’s the one thing that you want AI to do for you in Gainsight?”  Note: This is a post-webinar discussion thread. During

We just released our CS Compensation report and are showcasing the results for North America and EMEA in webinars earlier this morning and next week for EMEA. A few common questions emerged - how are you solving this today? What other CSM comp questions do YOU have? Answer/ Add as responses to this post!I’ve added a few of my answers in bold Regarding bonus compensation, do you have any insights on the prevelence of quarterly vs annual calculations/targets and payouts? Seeing more shifting to Quarterly (including Gainsight!) or semi-annually - more flexibility/cash flow for CSM, more flexibility to adjust the plans as year evolves I’d like recommendations or resources for identifying a comp structure for a CSM who’s sole role is upselling to existing customer base please How do you adjust comp model based on size of BoB per CSM. I’d say we tend to land at a much higher customer count p

Let me also hop on and take part in the hottest topic of discussion these days - Digital CS! Want to know what’s the Gainsight’s way of managing Digital Led CS? No worries, I will be sharing all about Digital led best practices on 4th of April 2023 at 8 AM PST.Be a part of the discussion by registering 👉🏻here!One hour couldn’t just be enough to talk all about the most important topic these days. Let’s start the discussion now in the comments section!Post your questions/thoughts in the comment section below 👇🏻 and we will do our best to cover them

Gainsight has been creating a ton of great content around Digital Customer Success, and walking the talk on Digital CS motions. One of the coolest things we’ve done on this initiative is create our new Digital CS Destination in the Gamechanger community - which is now officially live on our site!As you check out the new page (and maybe even bookmark it for later reference! 😄) I wanted to share why we built this page and how we did it using Gainsight functionality.  NEW! Digital CS Custom Page on the Gamechanger Community  The Challenge/NeedOur community already has a ton of great content tagged to ‘digital CS’ or ‘digital-led’ progr

We are beginning our DCS journey, including creating a foundational success hub in our community. I'd love to hear what other success hubs look like? What kind of content do you feature? Is it a separate "hub" in your community or integrated within? How do customers leverage it? Etc.

As a customer success leader, one of the primary challenges you may face is how to best support customers who use multiple products from your company's portfolio. To help you navigate this challenge, we've outlined five common customer success management (CSM) models that can be used to support customers with various product combinations. By understanding the strengths and limitations of each model, you can make an informed decision about which approach is best suited for your organization. Here are the common models we’ve seen and how to evaluate the ones most appropriate for your business. There may be combinations as well - single CSM for small multi product accounts vs. a Relationship CSM and Product Specialists for your largest accounts. The Generalist CSM Model: “THE Single Point of Contact”The Generalist CSM Model assigns each customer success manager to be well-versed in all the company's products. This approach provid

So exited to see the great turnout on Tuesday for the Day in the Life of a Gainsight Enterprise CSM session! We had tons of great questions but one that I wish we had a bit more time to go deeper on was “How does Gainsight measure adoption?” There is absolutely a wrong way to do this. Any time you are asking a CSM or other user to either calculate or speculate on what the customer adoption is you are: 1. Leaving room for subjectivity 2. Leaving room for manual error 3. Taking away time they could be spending driving value with customers 4. Your health score will not be predictive.  At Gainsight this is all automated so I (as a CSM) do not have to take any manual action to get this insight. Our adoption health score is 50% adoption depth (how often are people loggin