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    bjoern_schulze
    bjoern_schulzeHelper ⭐️⭐️⭐️

    Own content types for Tutorials and FAQsOpen

    I want to follow up on this idea regarding Google Rich Results for FAQs and How-Tos from a few years back and add new feature ideas because:I believe it is still relevant → and even moreso based on the direction Google is taking its search results page inSided / Gainsight are focussing their product vision to position the platform as a 360 degree customer hub with more and more content typesCustomer education content (i.e. self-service content) typically comes in the type of a tutorial (how-to) or an FAQ. Both of these types differ from a classic article, both in structure and in content.An article usually is a continuous text separated by paragraphs and sub-headlines.A tutorial / How-To usually is a step-by-step instruction about how to use a product or a function.An FAQ usually consists of several questions and their answers regarding a product or a function.I therefore propose to create separate content types for:Tutorials / How-Tos → Add steps (title, body, image) within one piece of content to complete an instruction FAQs → add questions and answers within one piece of contentI furthermore propose to enrich both of these new content types with the Google Rich Results enhancements:How-To FAQHaving these new content types and enhancements will give inSided customers the opportunity to:create well-structured customer education content → for better self-service be highly visible on Google → because Google is pushing very hard towards moving away from the classic search results page towards integrated rich results (content widgets)